Brand New: Solving the Innovation Paradox - How Great Brands Invent and Launch New Products, Services, and Business Models Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand New: Solving the Innovation Paradox - How Great Brands Invent and Launch New Products, Services, and Business Models Book

A strategic blueprint for successful new product development and implementation Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS Sports Online patent a new billing experience for AT&T create the McDonald's Snack Wrap and launch Precision Farming for Case New Holland among others. Innovative and truly visionary this book teaches other companies how they can maximize performance and revenue.* Presents an overarching strategy for creating and introducing new products effectively* Written by innovation thought leaders with clients including SC Johnson Allstate Philips Johnson & Johnson McDonald's Kellogg's Sears and many more* Reveals a step-by-step blueprint for a disciplined replicable process that employs a mix of creativity and science to successfully introduce new products Creative and intelligent Brand New equips today's businesses to develop a well-defined process for introducing new products efficiently make that process a reality.Read More

from£13.99 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £4.18
  • ASDA

    People like new products. They go out of their way to search for new products. However companies are truly terrible at providing new products that meet their needs. They do not have a disciplined replicable process that employs a mix of creativity and science to introduce new products efficiently and effectively.

  • Pickabook

    G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown

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