Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity Book

From the world's premier thinker and bestselling author on brands, David Aaker, this text shows companies how to manage their brands to develop successful brand portfolios.Read More

from£16.48 | RRP: £20.00
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  • Blackwell

    In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance...

  • 0743249380
  • 9780743249386
  • David A. Aaker
  • 17 May 2004
  • Simon & Schuster Ltd
  • Hardcover (Book)
  • 368
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