Brand Positioning: Strategies for Competitive Advantage Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Positioning: Strategies for Competitive Advantage Book

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more! Read More

from£20.23 | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £42.18
  • 0070581592
  • 9780070581593
  • Subroto Sengupta
  • 1 July 2004
  • McGraw-Hill Professional
  • Paperback (Book)
  • 316
  • 2
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