Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy Book

* Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.Read More

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  • Blackwell

    Brand Rewired celebrates collaboration and the power of brands. It's a must-read for all brand managers and business leaders.---Diane Nelson, President, DC Entertainment, Warner Bros. EntertainmentBrand Rewired is a must-read for everyone who...

  • Pickabook

    Anne H. Chasser, Jennifer C. Wolfe

  • 0470575425
  • 9780470575420
  • Anne H. Chasser, Jennifer C. Wolfe
  • 14 July 2010
  • John Wiley & Sons
  • Hardcover (Book)
  • 240
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