Brand Storming: Managing Brands in the Era of Complexity Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Storming: Managing Brands in the Era of Complexity Book

I The Brand in Relation to Society, Belief, Culture and Change 11 The Brand as a Social Phenomenon and Cultural Icon 32 Brand Religion 153 Between Past and Present: Nostalgia Branding 24II The Brand as a Living Organism: DNA, Human Features and...Read More

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  • Foyles

    We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those ...

  • Pickabook

    Garry Titterton, Michele Fioroni

  • 0230222439
  • 9780230222434
  • Michele Fioroni, Garry Titterton
  • 12 December 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 256
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