Brand Warfare: 10 Rules for Building the Killer Brand Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Warfare: 10 Rules for Building the Killer Brand Book

Offers a series of principles for improving a company's understanding of the concept of brand and brand usage. Tells why a good brand is needed to be competitive, when co-dependency between company and consumer is good, and what the two great threats are to good advertising, all based on the methods used by John Hancock. Read More

from£21.47 | RRP: £17.99
* Excludes Voucher Code Discount Also available Used from £4.77
  • 0071362932
  • 9780071362931
  • David F. D'Alessandro
  • 1 April 2001
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 204
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