Brand Warfare: 10 Rules for Building the Killer Brand Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Warfare: 10 Rules for Building the Killer Brand Book

BusinessWeek, Wall Street Journal Business and New York Times Business Bestseller!A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand.--James Carville, Author and Democratic...Read More

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  • Foyles

    Hailed by BusinessWeek", "Wall Street Journal Business" and "New York Times Business" as a bestseller, this book provides the strategic ammunition needed to win."

  • ASDA

    Hailed by BusinessWeek Wall Street Journal Business and New York Times Business as a bestseller this book provides the strategic ammunition needed to win.

  • Product Description

    NOW IN PAPERBACK!

    The BusinessWeek, Wall Street Journal, and New York Times business bestseller

    "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review

    "D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."­­Michael E. Porter, Harvard Business School

    "Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."­­Publishers Weekly

  • 0071398503
  • 9780071398503
  • D'Alessandro
  • 1 September 2002
  • McGraw-Hill Professional
  • Paperback (Book)
  • 240
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