Brand Warriors: Corporate Leaders Share Their Winning Strategies Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Warriors: Corporate Leaders Share Their Winning Strategies Book

A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways.Read More

from£N/A | RRP: £20.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 000255867X
  • 9780002558679
  • 20 October 1997
  • HarperCollins Business
  • Hardcover (Book)
  • 256
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