BrandDigital: Simple Ways Top Brands Succeed in the Digital World Book + PRICE WATCH * Amazon pricing is not included in price watch

BrandDigital: Simple Ways Top Brands Succeed in the Digital World Book

This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.Read More

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  • Blackwell

    In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital, Allen Adamson discusses the impact of rapid globalization on the digital brand...

  • 023061762X
  • 9780230617629
  • Allen P. Adamson
  • 28 August 2009
  • Palgrave Macmillan
  • Paperback (Book)
  • 304
  • Reprint
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