Branding: A Practical Guide to Planning Your Strategy (Marketing in action) Book + PRICE WATCH * Amazon pricing is not included in price watch

Branding: A Practical Guide to Planning Your Strategy (Marketing in action) Book

(Kogan Page) Provides advice for planning and launching a brand, examining issues of value to the customer supported by a superior product and an ability to respond to changing market needs. Shows how to advertise and promote a brand, how to launch brands in different markets, how to make an impact on a global market, and how to conduct brand planning and strategy. Softcover. Read More

from£21.58 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £2.47
  • 0749432810
  • 9780749432812
  • Geoffrey Randall
  • 1 May 2000
  • Kogan Page Ltd
  • Paperback (Book)
  • 184
  • 2nd Revised edition
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