Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces) Book + PRICE WATCH * Amazon pricing is not included in price watch

Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces) Book

This book reveals how, at the height of the 1970s fiscal crisis, a coalition of New York elites came together to brand a new image for their embattled city. By the mid-1960s, lurid media coverage of New York's troubles generated an image crisis...Read More

from£39.16 | RRP: £26.99
* Excludes Voucher Code Discount Also available Used from £17.23
  • ASDA

    Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

  • 0415954428
  • 9780415954426
  • Miriam Greenberg
  • 15 February 2008
  • Routledge
  • Paperback (Book)
  • 344
  • New Ed
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