Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Book + PRICE WATCH * Amazon pricing is not included in price watch

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Book

We need to know about the things we want to buy but the billions of pounds spent on logos sponsorships and jingles have little - if anything - to do with consumer behaviour. Marketing communications distribution strategies and customer service are contributing to the new branding. This book is useful for understanding this branding dynamic.Read More

from£11.19 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £3.80
  • Foyles

    Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos,...

  • 0470742577
  • 9780470742570
  • Jonathan Salem Baskin
  • 16 January 2009
  • John Wiley & Sons
  • Hardcover (Book)
  • 272
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.