Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Book + PRICE WATCH * Amazon pricing is not included in price watch

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Book

We need to know about the things we want to buy but the billions of pounds spent on logos sponsorships and jingles have little - if anything - to do with consumer behaviour. Marketing communications distribution strategies and customer service are contributing to the new branding. This book is useful for understanding this branding dynamic.Read More

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  • Foyles

    Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos,...

  • 0470742577
  • 9780470742570
  • Jonathan Salem Baskin
  • 16 January 2009
  • John Wiley & Sons
  • Hardcover (Book)
  • 272
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