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Branding cluster sheet: Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound: 5 Book
* Excludes Voucher Code Discount Also available Used from £3.22
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Blackwell
Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND Sense presents Martin Lindstrom's innovative six-step programme for bringing brand building into the 21st century. The study, covering over a...
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Foyles
Drawing on a worldwide study of the sensory perceptions of consumers, this book shows how a two-sense product can become a five-sense phenomenon. It provides branding...
- 0749443715
- 9780749443719
- Martin Lindstrom
- 3 February 2005
- Kogan Page
- Hardcover (Book)
- 256
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