Branding cluster sheet: Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound: 5 Book + PRICE WATCH * Amazon pricing is not included in price watch

Branding cluster sheet: Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound: 5 Book

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. In the future brands will have to appeal to the neglected senses: touch taste and smell. This book shows how a two-sense product can become a five-sense phenomenon.Read More

from£26.93 | RRP: £19.95
* Excludes Voucher Code Discount Also available Used from £3.22
  • Blackwell

    Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND Sense presents Martin Lindstrom's innovative six-step programme for bringing brand building into the 21st century. The study, covering over a...

  • Foyles

    Drawing on a worldwide study of the sensory perceptions of consumers, this book shows how a two-sense product can become a five-sense phenomenon. It provides branding...

  • 0749443715
  • 9780749443719
  • Martin Lindstrom
  • 3 February 2005
  • Kogan Page
  • Hardcover (Book)
  • 256
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