Branding cluster sheet: Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands: 6 Book + PRICE WATCH * Amazon pricing is not included in price watch

Branding cluster sheet: Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands: 6 Book

An exploration of how 8-to-14-year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. The study reveals new ways of marketing to this group based on a global study.Read More

from£20.08 | RRP: £25.00
* Excludes Voucher Code Discount Also available Used from £3.64
  • Product Description

    * A unique exploration of children's relationships with consumer brands

  • 0749442840
  • 9780749442842
  • Martin Lindstrom, Patricia B Seybold
  • 13 October 2004
  • Kogan Page
  • Paperback (Book)
  • 320
  • Revised edition
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