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Branding for Dummies Book
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself from your advertising look to your customer interaction style.Read More
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Blackwell
Build positive impressions of your product or business Build a powerful brand and pave the way for marketing success Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything...
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Pickabook
Bill Chiaravalle, Barbara Findlay Schenck
- 0471771597
- 9780471771593
- Bill Chiaravalle, Barbara Findlay Schenck
- 8 December 2006
- John Wiley & Sons
- Paperback (Book)
- 384
- illustrated edition
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