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Branding with Brains: The Science of Getting Customers to Choose Your Company (Financial Times Series) Book
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google's algorithm to make sure...Read More
from£17.99 | RRP: * Excludes Voucher Code Discount Also available Used from £3.99
- 0273719955
- 9780273719953
- Tjaco Walvis
- 25 February 2010
- Financial Times/ Prentice Hall
- Paperback (Book)
- 264
- 1
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