Brands Laid Bare: Using Market Research for Evidence-based Brand Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Brands Laid Bare: Using Market Research for Evidence-based Brand Management Book

Based on a unique 'spectrum of needs' for understanding how people interact with brands - what they want from them, how they judge them and ultimately what makes them buy them - Brands Laid Bare uncovers the truth beneath the marketing rhetoric.Read More

from£N/A | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0470012838
  • 9780470012833
  • Kevin Ford
  • 25 February 2005
  • John Wiley & Sons
  • Hardcover (Book)
  • 168
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