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Brands: Meaning and Value in Media Culture Book
Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding whilst the second part evaluates new media contemporary management and overall media economics.Read More
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Blackwell
Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
- 0415347165
- 9780415347167
- Adam Arvidsson
- 8 December 2005
- Routledge
- Paperback (Book)
- 176
- 1
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