Brands: Meaning and Value in Media Culture Book + PRICE WATCH * Amazon pricing is not included in price watch

Brands: Meaning and Value in Media Culture Book

Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding whilst the second part evaluates new media contemporary management and overall media economics.Read More

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  • Blackwell

    Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

  • 0415347165
  • 9780415347167
  • Adam Arvidsson
  • 8 December 2005
  • Routledge
  • Paperback (Book)
  • 176
  • 1
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