Brands (Routledge Introductions to Media and Communications) Book + PRICE WATCH * Amazon pricing is not included in price watch

Brands (Routledge Introductions to Media and Communications) Book

Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image;Read More

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  • Product Description

    Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture ; advertising campaigns; brands in the global village; and the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote them.

  • 0415279984
  • 9780415279987
  • Marcel Danesi
  • 15 May 2006
  • Routledge
  • Paperback (Book)
  • 176
  • 1
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