Breaking Up America: Advertisers and the New Media World Book + PRICE WATCH * Amazon pricing is not included in price watch

Breaking Up America: Advertisers and the New Media World Book

Now that Americans are dividing up into militias and staking out a few acres of inviolable homeland, perhaps it's time to ask how the country came to be so deeply fragmented. Joseph Turow points to the ways that the techniques of "target marketing" by advertising agencies exploited and exacerbated existing fissures in U.S. society. Turow is too subtle a thinker to believe that advertising is responsible for the differences between people, but he makes a strong case that the way those differences have been used to distinguish different markets for different products has, simply by defining and presenting various subcultures, furthered those differences. This vicious cycle of targeting and producing target markets is analyzed both historically and politically to show the difficult effects of assuming that Americans are not united, except against each other.Read More

from£14.50 | RRP: £14.50
* Excludes Voucher Code Discount Also available Used from £7.75
  • Product Description

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.

    "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King

    "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly

  • 0226817504
  • 9780226817507
  • J Turow
  • 4 December 1998
  • Chicago University Press
  • Paperback (Book)
  • 256
  • New edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.