Breakthrough Inc.: High Growth Strategies for Entrepreneurial Organisation Book

Companies, like empires, need growth. Either you are growing or you are in decline. There is no such thing as a state of comfortable equilibrium. But until very recently, businesses could tinker along growing at a friendly three to six per cent a year and no one would think any the worse of them for it. Over the past decade or so, there seems to have been rampant "expectation inflation." Maybe it's the effect of The Internet, where three million per cent a year is normal. Maybe it's the intense competition brought about by globalisation. But these days any company aiming for less than double digit growth is dismissed as a loser. These days growth has to be a triple digit, exponential, soar-away, off-the-chart explosion. The question is just how do you go about achieving it? That is the question answered in minute detail by Breakthrough Inc. Where many books on the subject tend to lapse into empty exhortation, Breakthrough Inctakes the reader firmly by the hand and explains step by step exactly how you achieve massive growth. It shows you how to define your market and mission, how to set objectives, how to develop your plan, what tools to use, how to approach issues of money and resources and how to tell whether you have achieved what you set out to do. Authors Herb Rubenstein and Tony Grundy make an unlikely but successful pairing. Rubenstein is American and head of Washington-based consulting firm Growth Strategies. Grundy is English, a Cambridge-educated lecturer in Organisational Behaviour at Cranfield, with a penchant for the new age disciplines such as "Reiki" and "Seichem"--mystic healing. The strength of the book lies in its step by step approach and rigorous explanation of every one of those steps. For instance, why do you have to have growth? " ... the purpose of market expansion is not just to grow a little or even to grow steadily but to grow to the level where your organisation can achieve significance in the market place, can achieve a critical mass in the market place, can achieve sustainability and a level of authority", they write. This is an excellent and thoughtful tome for anyone in any organisation who is interested in growth. Not just businessmen, but those in charities, educational establishments, clubs, mutual societies and even PTAs.--Alex BenadyRead More