Budget Constraints and Optimization in Sponsored Search Auctions (Intelligent Systems) Book + PRICE WATCH * Amazon pricing is not included in price watch

Budget Constraints and Optimization in Sponsored Search Auctions (Intelligent Systems) Book

Budget Constraints and Optimization in Sponsored Search Auctions : Hardback : Elsevier Science Publishing Co Inc : 9780124114579 : 0124114571 : 08 Jan 2014 : Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.Read More

from£75.98 | RRP: £76.00
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  • 0124114571
  • 9780124114579
  • Yanwu Yang, Dajun Zeng, Feiyue Wang
  • 16 July 2014
  • Academic Press
  • Hardcover (Book)
  • 214
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