Building Brand Value the Playboy Way Book + PRICE WATCH * Amazon pricing is not included in price watch

Building Brand Value the Playboy Way Book

Building Brand Value the Playboy Way : Hardback : Palgrave Macmillan : 9780230577893 : 023057789X : 18 Sep 2009 : Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.Read More

from£N/A | RRP: £25.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • ASDA

    Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction in an increasingly competitive market and jaded consumers. It's the story of brand building brand value brand longevity and the ultimate brand champion.

  • 023057789X
  • 9780230577893
  • Susan Gunelius
  • 16 September 2009
  • Palgrave Macmillan
  • Hardcover (Book)
  • 256
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.