Building a Brand in a Week Book + PRICE WATCH * Amazon pricing is not included in price watch

Building a Brand in a Week Book

The use of branding is one of the most powerful ways of getting, keeping and using competitive business advantage. The idea of selling 'the brand' rather than just 'the product' has grown in prominence in recent years and is no longer just the concern of major multinationals. This book is aimed at businesses of all sizes that want to take their branding options seriously and have decided to build a lasting brand from their existing strengths.Read More

from£N/A | RRP: £6.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0340859016
  • 9780340859018
  • Pete Laver
  • 29 November 2002
  • Hodder Arnold
  • Paperback (Book)
  • 96
  • illustrated edition
  • Illustrated
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