Building a Mail Order Business: A Complete Manual for Success Book + PRICE WATCH * Amazon pricing is not included in price watch

Building a Mail Order Business: A Complete Manual for Success Book

The third edition of this book aims to provide marketing ideas that really work. Covering every aspect of selling through the mail, from the basics through to the latest techniques, it examines the latest methodologies and tools. The author explains how to get a business started, legal aspects, product selection, copywriting, preparing graphics and printing, protecting oneself from competition, preparation of a marketing plan, and advertising in various media, including magazines, radio, TV, direct mail and the telephone.Read More

from£N/A | RRP: £31.50
* Excludes Voucher Code Discount Also available Used from £13.11
  • 0471520829
  • 9780471520825
  • William A. Cohen PhD
  • 25 June 1991
  • John Wiley & Sons
  • Hardcover (Book)
  • 608
  • 3rd Edition
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