Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey-Bass Business & Management) Book + PRICE WATCH * Amazon pricing is not included in price watch

Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey-Bass Business & Management) Book

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunnâ?? two of the nation's foremost experts on brandsâ?? map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job. Read More

from£20.53 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £4.69
  • 0787962554
  • 9780787962555
  • Scott M. Davis, Michael Dunn
  • 18 October 2002
  • Jossey Bass
  • Hardcover (Book)
  • 320
  • 1
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