Burn Rate: How I Survived the Gold Rush Years on the Internet Book

Journalist Michael Wolff is a recognized pioneer in the business of cyberspace, meaning he has been developing products and services for the online world since the dark ages of 1994. During the intervening years, however, not all the activities he engaged in, nor all the people he dealt with, left a pleasant taste in his mouth--although, to be sure, his cumulative adventures certainly have been very lucrative. In Burn Rate: How I Survived the Gold Rush Years on the Internet, Wolff pulls few punches as he candidly and methodically recounts the single steps forward and multiple steps back that marked his experiences while trying to transform a fledgling print media enterprise into a towering New Media colossus. After developing a series of "NetGuide" books that proved hugely successful, he attempted to transfer the concept to a variety of online offshoots and in so doing collaborated with Wired magazine, Time-Warner's Pathfinder, the late Robert Maxwell's media empire, AOL, assorted venture capitalists, sundry competitors and numerous would-be partners. Burn Rate is a fascinating tale that might best be characterized by the old adage that warns us to "be careful what we wish for, for we just might get it." --Howard RothmanRead More