Bus Marketing Management 9e Book + PRICE WATCH * Amazon pricing is not included in price watch

Bus Marketing Management 9e Book

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.Read More

from£N/A | RRP: £40.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0324316852
  • 9780324316858
  • SPEH, HUTT
  • 27 June 2006
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 658
  • 9th Revised edition
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