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Business Communication: Process and Product Book
Business Communication: Process and Product provides the atmosphere of an exciting real-life business environment for business communication, without sacrificing sound pedagogy. The text takes students inside some of the country's best-run and most respected organizations. More importantly, it balances this exposure with a well-developed, consistently applied process approach to communication. Students learn a unique 3x3 Writing Process for solving future communication problems, a tangible strategy they can apply in their careers. In addition to a process, the text provides extensive products and examples of that process.Read More
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- 0538845147
- 9780538845144
- Mary Ellen Guffey
- 5 June 1996
- South-Western, Division of Thomson Learning
- Hardcover (Book)
- 700
- 2nd Revised edition
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