Business Forecasting Book + PRICE WATCH * Amazon pricing is not included in price watch

Business Forecasting Book

KEY BENEFIT: The ninth edition of Business Forecasting presents basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforward style and making extensive use of practical business examples, the book includes many cases that provide readers with the necessary link between theoretical concepts and their real-world applications. Readers should have a basic knowledge of statistics and be familiar with computer applications such as word processing and spreadsheets. KEY TOPICS: The book first presents background material such as the nature of forecasting and a quick review of basic statistical concepts; proceeds with the exploration of data patterns and choosing a forecasting technique; covers averaging the smoothing techniques and time series decomposition; emphasizes causal forecasting techniques such as correlation, regression, and multiple regression analysis; and concludes with judgmental forecasting and forecast adjustments. MARKET: Useful as a reference for students and professionals with job titles including: forecasting manager, marketing manager, production manager, and analyst.Read More

from£27.77 | RRP: £73.99
* Excludes Voucher Code Discount Also available Used from £16.38
  • 0132301202
  • 9780132301206
  • John E. Hanke, Dean Wichern
  • 8 February 2008
  • Prentice Hall
  • Hardcover (Book)
  • 576
  • 9
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