Business Market Management: Understanding, Creating, and Delivering Value Book + PRICE WATCH * Amazon pricing is not included in price watch

Business Market Management: Understanding, Creating, and Delivering Value Book

For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value. Preface Acknowledgements About the Authors SECTION I: INTRODUCTION AND OVERVIEW CHAPTER 1...Read More

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  • Pickabook

    James C. Anderson, James A. Narus, Das Narayandas

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