Business Marketing: Connecting Strategy, Relationships, and Learning: Connecting Strategy, Relationships and Learning Book + PRICE WATCH * Amazon pricing is not included in price watch

Business Marketing: Connecting Strategy, Relationships, and Learning: Connecting Strategy, Relationships and Learning Book

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.Read More

from£55.33 | RRP: £40.99
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  • 0071244387
  • 9780071244381
  • F. Robert Dwyer, John F Tanner
  • 1 May 2005
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 736
  • 3rd Revised edition
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