Business Marketing: Connecting Strategy, Relationships and Learning (McGraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Business Marketing: Connecting Strategy, Relationships and Learning (McGraw-Hill/Irwin Series in Marketing) Book

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.Read More

from£53.98 | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £6.90
  • 0071123326
  • 9780071123327
  • F.Robert Dwyer
  • 1 July 2001
  • McGraw-Hill Publishing Co.
  • Paperback (Book)
  • 725
  • 2nd International student edition
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