Business Marketing: Connecting Strategy, Relationships, and Learning Book + PRICE WATCH * Amazon pricing is not included in price watch

Business Marketing: Connecting Strategy, Relationships, and Learning Book

Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions.Read More

from£66.80 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £5.24
  • Pickabook

    F.Robert Dwyer, John F. Tanner

  • 0071263438
  • 9780071263436
  • F. Robert Dwyer, John F Tanner
  • 1 July 2008
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 736
  • 4
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