Business Marketing: Connecting Strategy, Relationships, and Learning Book + PRICE WATCH * Amazon pricing is not included in price watch

Business Marketing: Connecting Strategy, Relationships, and Learning Book

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.Read More

from£N/A | RRP: £107.99
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  • 0073529907
  • 9780073529905
  • F. Robert Dwyer, John F Tanner
  • 1 March 2008
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 704
  • 4
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