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Business Marketing Management Book
Takes you inside the world of business marketing experts, showing you what you need to know to be successful. This title highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the trends in business marketing practice.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Pickabook
Michael D. Hutt, Thomas W. Speh
- 0324581637
- 9780324581638
- Michael Hutt
- 30 May 2009
- South Western College
- Paperback (Book)
- 688
- International ed
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