Business Marketing Strategy: Cases, Concepts and Applications (Mcgraw Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Business Marketing Strategy: Cases, Concepts and Applications (Mcgraw Hill/Irwin Series in Marketing) Book

A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.Read More

from£124.18 | RRP: £91.99
* Excludes Voucher Code Discount Also available Used from £113.56
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