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Business Marketing Strategy: Cases, Concepts and Applications (Mcgraw Hill/Irwin Series in Marketing) Book
A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.Read More
from£124.18 | RRP: * Excludes Voucher Code Discount Also available Used from £43.86
- 025616911X
- 9780256169119
- V.Kasturi Rangan, etc., Benson Shapiro, Roland Moriarity
- 1 December 1994
- Irwin Professional Publishing
- Hardcover (Book)
- 864
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