Business Research Handbook 98 LL Book

Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: * Procedures that progressively sift and regroup your research * Decision points that allow you to evaluate which steps remain * The most cost-effective ways to take advantage of today's electronic media resources * Efficient ways to retrieve the information your search has located easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You'll find Business Research Handbook designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers and extensive lists of sources and material to help you obtain the information you need to: * Compile biographical information on key players or parties * Investigate potential business partners or competitors * Engage in marketing research * Compile a company profile * Locate expert witnesses and verify credentials * And much moreRead More