Business Research Methods 9/e with CD Book + PRICE WATCH * Amazon pricing is not included in price watch

Business Research Methods 9/e with CD Book

Offers students and instructors a coverage of business research topics. This work encourages completion of an in-depth business research project during the semester. Managerial decision making is the underlying theme while topics and applications are presented in a manner that allows students to understand business research topics and functions.Read More

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  • Product Description

    This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

  • 0071244301
  • 9780071244305
  • Donald R Cooper, Pamela S. Schindler
  • 1 November 2005
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 864
  • INTSTDT
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