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Business Research Methods (Dryden Press Series in Management) Book
OVERVIEWThis best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0030258170
- 9780030258176
- William G. Zikmund
- 28 August 1999
- South-Western, Division of Thomson Learning
- Hardcover (Book)
- 660
- 6th Revised edition
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