Business Research Methods Book + PRICE WATCH * Amazon pricing is not included in price watch

Business Research Methods Book

Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.r.r.Read More

from£109.62 | RRP: £107.99
* Excludes Voucher Code Discount Also available Used from £19.67
  • 0072819790
  • 9780072819793
  • Donald R. Cooper, Pamela S. Schindler
  • 1 September 2002
  • McGraw-Hill Publishing Co.
  • Hardcover (Book)
  • 640
  • 8th Revised edition
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