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Business Strategy Game: A Global Industry Simulation (for Windows) Book
A computer simulation for strategic management. It aims to help students understand how the functional pieces of a business fit together, by running a simulated company over a number of decision periods to develop a student's business judgement and focus on long-range planning. Students learn from working with numbers, exploring options and trying to unite production, marketing, finance and human resources decisions into a coherent strategy. New to this edition is a demand forecasting model and an inventory liquidation option. Many other features are retained from previous editions, such as the opportunity to bid for celebrity endorsements, optional executive compensation, on-screen decision support calculations and "what-iffing" capability, five-year strategic plan model and an industry scoreboard which is automatically part of the results written onto each company's disk each decision period.Read More
from£25.27 | RRP: * Excludes Voucher Code Discount Also available Used from £17.96
- 0070009074
- 9780070009073
- Arthur A. Thompson, Gregory J. Stappenbeck, Art Thompson Jr
- 1 January 1998
- McGraw-Hill Inc.,US
- Paperback (Book)
- 5th Revised edition
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