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Business Today Book
This best-selling book presents a balanced view of businessthe strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0130912638
- 9780130912633
- Michael H. Mescon, Courtland L. Bovee, John V. Thill
- 22 June 2001
- Prentice Hall
- Hardcover (Book)
- 672
- 10
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