Business and Commercial Aspects of Engineering Book

This innovative book provides a comprehensive guide to the ways in which business and commercial considerations affect the engineer. Functions such as sales, marketing, distribution, purchasing and production are discussed in detail, as are the ways in which these functions affect product design, manufacturing and quality assurance. Using real life case studies and a relaxed, accessible style, the author also simplifies topics such as capital investment, budgeting and costing and demonstrates the relevance of these to the commercially-aware engineer. The structure of the text is tailored to the advanced GNVQ unit: Engineering and Commercial Functions in Business, although students at degree level will also find it a useful introduction to the subject. Assumes no prior knowledgeClearly written and liberally illustratedOverviews and review questions with answers aid learningRead More