Business at the Speed of Thought: Using a Digital Nervous System Book + PRICE WATCH * Amazon pricing is not included in price watch

Business at the Speed of Thought: Using a Digital Nervous System Book

So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose." The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial). While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. EdwardsRead More

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  • Product Description

    As the co-founder, chairman and chief executive officer of Microsoft, the world's leading provider of software for personal computers, Bill Gates played a prominent role in launching the Information Age.Now this modern visionary reveals how expanding technology is propelling the business world into an exciting new economic era... how every manager can - and must - stay ahead of the curve... and how integrated information systems can help every organisation achieve... Business @ the Speed of Thought. You may be viewing hardware and software as a way to solve specific problems. But like a living organism, an organisation functions best if it can rely on a nervous system that will instantaneously deliver information to the parts that need it.In clear, non-technical language, this book shows you how a digital nervous system can unite all systems and processes under one common infrastructure, releasing rivers of information and allowing your company to make quantum leaps in efficiency, growth and profits.Web site: www.speed-of-thought.com

  • 0446525685
  • 9780446525688
  • Bill Gates
  • 1 March 1999
  • Warner Books
  • Hardcover (Book)
  • 496
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