Business of Sports: The cases on Strategy and Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Business of Sports: The cases on Strategy and Management Book

A case book written by prominent authors contains nine core sections with approximately three to five cases per part. The cases themselves focus on certain teams or...Read More

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  • Product Description

    This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.

  • 0324233841
  • 9780324233841
  • Stephen A. Greyser, George Foster, Bill Walsh
  • 1 November 2004
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 492
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