Business to Business Marketing: Relationships, networks and strategies Book + PRICE WATCH * Amazon pricing is not included in price watch

Business to Business Marketing: Relationships, networks and strategies Book

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.Read More

from£43.19 | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0199551685
  • 9780199551682
  • Nick Ellis
  • 25 November 2010
  • OUP Oxford
  • Paperback (Book)
  • 384
  • 1
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