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Business to Business Marketing Research Book
In today?s fiercely competitive business climate, marketing research is vital ? especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is a different beast. Ideal for midlevel marketing on up to top general management, Business to Business Marketing Research helps professionals throughout the organization get their arms around B2B. The book offers readers valuable insight into the latest trends and issues in B2B research, as well as equips them with the tools to use it more effectively ? and profitably.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0324222300
- 9780324222302
- Martin P. Block, Tamara S. Block
- 11 May 2005
- Texere Publishing
- Hardcover (Book)
- 277
- 2nd Ed
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