Business to Business Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Business to Business Marketing Book

Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a wealth of...Read More

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  • Product Description

    Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence

  • 0273646478
  • 9780273646471
  • Mr Ray Wright
  • 17 December 2003
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 522
  • 1
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