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Business Book
This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0131495372
- 9780131495371
- Ricky W Griffin, Ronald J Ebert
- 17 February 2005
- Prentice Hall
- Hardcover (Book)
- 736
- 8
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